ncubeeight

The German word for TV is Fernseher, meaning far-seer. I often think about that concept of the fixture of our living rooms which allows us to teleport to perspectives of other places far away. A mode of communion with others, distraction, learning. We are societally connected across the world like never before. We tend to live our lives situationally in our local communities, then at some point in our evenings we teleport our awareness into the lives of others for the snippet of time that came to be known as prime time . This slot of our societal calendars is reputed to have the broadest attention span of collective conscious focus. It came to have that moniker because of marketers seeking to have some time during the hour of evening news or entertainment that would give their messages the broadest appeal to the space-portal's "share of voice" in this communal time of focus. When terrestrial TV fragmented into multi-platform and multi-screen surface areas along with the p...