ncubeeight

Philz Coffee mobile single-serving brewing truck at San Francisco Marina Recently, my wife and I were riding bikes around Fort Mason area on the San Francisco peninsula.  Lo-and-behold my wife sees someone with a Philz coffee cup walk by.  She says to herself, “Wait a tick! There’s no Philz in this neighborhood!”  San Franciscans are tribal about their preferred coffees.  We typically know all the physical locations of our favorite roasters and brewers.  My wife knows I’m a Philz-devotee.  So seeing a Philz cup outside of its natural habitat caught her attention.  Minutes later, we ran into the new Philz truck, parked on Marina blvd.  Booyah! Phil Jaber in the Original Phiz Coffee Shop This is the first time I had thought about the half-life of a coffee cup in the wild.  The various coffee roasting factions demarcate their turf using the coffee cups they give visitors as a sort of viral advertising strategy.  And the...