I have worked with multiple search engine companies through the last three decades. It was what my generation’s task was after the personal computer boom that was defined by the work of my father’s generation. (He was a systems engineer for IBM through the transition from “Big Iron” mainframe computers to desktop computers.) So over the years I’ve seen some fascinating technology advancements in how we author the web as web content creators, how we index it and serve it via search engines, and how we scale accessibility for original creative content bringing new audiences to it through web portals, apps and content aggregation tools. Recently, I’ve been seeing a transition portended over a decade ago in a panel discussion about new advancements in spam filtering and search engine optimization. The panel featured the legendary Matt Cutts from Google who was their “head of web spam”. In that decade, anchor-text ranking that had defined the early “Page Rank” sorting on the sear...
Do we need to "develop" apps anymore? Can consumers develop their own apps yet? The recent years of post-pandemic employment slump has been capturing headlines as tech leaders across the board have cut their staffing dramatically to achieve more efficiency in their businesses. Seeing hundreds of thousands of layoffs is a grim reminder of the boom/bust cycle that hangs over high-beta companies that leverage investment to scale up for unforeseeable future market demand. An interesting twist in the headlines over the last year is more of these companies seeking to “flatten their organization structures.” Often these stories have focused on machine learning automation of routine tasks and in some cases delegating creative engineering or product design work to automated tools. Legislators, who earn their salaries from taxing humans, wouldn’t want more mechanized labor in the work force because typically machines don’t pay taxes. But seeking to legislate staff retention is a ...